Quality Backlink Building
Backlink building and monitoring is crucial to obtaining a high ranking on Google. This does not mean that a strong backlink profile alone will get you to the top. But for years, Googles algorithm has played favor towards websites that have strong backlink profiles. Combining backlinks with content and having your local and technical SEO in check is your best bet at rising in the SERPS.
Natural backlink building
Unnatural backlink building is a slippery slope when it comes to Google’s algorithms. They do not like this form of linking because it is typically spammy. The web pages that are linking to you are largely not relevant to your websites content. There are plenty of seo agencies out there that will give you hopes with the promise of thousands of website links in quick time and they will deliver. However, this type of backlink building doesn't do much for your website ranking. It may drive traffic but it is typically not targeted and may result in a high bounce rate.
Part of my backlinking service is analyzing your backlink profile and potentially disavow links that are hurting your ranking rather than helping. There are many secrets to Google’s algorithm but they're pretty upfront with their backlink "policy". If Google suspects spam linking, it could lead to a drop in your ranking and manual actions against your website. I find bad links that are hurting your ranking and make an informed decision to disavow the link or contact the site owner to have it removed.