Although I’ve helped many clients that are not located in Scarborough with their local seo the majority of our local seo clients are based as a whole within the Greater Toronto Area and many are located in Scarborough. Because I are located in Scarborough and have a strong client base in all areas of Toronto, I have become experts at local seo in Scarborough but also the entire GTA.
Optimizing your website for local seo opens up opportunities to gain trust in your community and to be seen as an authority in your industry or niche. When people are search online for a business using Google search Google will first look at the searchers location and try to determine if the searchers intent is to find a business that is closed to them or in a city they live in or are close in proximity.
Sometimes the user will search using the specific city they are looking for the business to be located in and other times they will not include the city but Google’s search algorithm can determine fairly accurately if the user will benefit from local listings being displayed as opposed to businesses that are not local. More often than not when people are searching for a business such as a dentist, restaurant or really any retail or service business in Scarborough the users search results will display mostly local businesses that are near the persons location.
Even without the user typing in their local city of Scarborough or Toronto Google can still determine what city and neighborhood the user is searching from. One example of this is a common search term “near me”. When a person is searching for let's say a small business that provides SEO services when the user types in SEO company near me in the search box this indicates to Google that you are looking for businesses that are close to your location and Google will show the user search results of businesses that are near the user's location.
The first step to define your business location or service area in Scarborough is obviously your address on your website and the presence of a local service page or an about us page that specifically mentions your location is in Scarborough. When it comes to Google search the most important factor is having an optimized Google My Business account and not just have the account but also actively updating the pages, using the provided tools to communicate with your potential customers and the all-important reviews.
Using this tool shows Google you mean business and you’re interacting with your local community when they reach out to you to inquire about your business. It’s the first step in gaining trust and authority in the city you operate in and in Googles eyes trust and authority are key aspects when it comes to deciding who they list in the local 3 pack.