High-quality content writing is one of the most important parts of a successful marketing strategy. The search engines have quality rating guidelines that are more detailed and nuanced than ever. One of the best ways to build up visits to your website and keep visitors from bouncing away is by giving them high-quality content.
Consistent, long-form, well-written content leads to more conversions as well. Researching what your customers are looking for and answering their questions lends credibility and trust to your company. People who have more trust for your brand are more likely to convert into long-term customers.
Building quality content, posting regularly to your blog, and having an active presence online is paramount to a successful SEO campaign. Check out some of these surprising stats on content and the kind of effect it can have on your site and business.