Have you ever asked yourself;
How many visitors is my website getting?
What web pages are users visiting?
What buttons are users clicking on?
Where are my visitors coming from?
Where does my website rank on Google?
What search terms bring users to my website?
What type of devices are my visitors using?
Does my call to action work best at the bottom or middle of the page?
The answers to those questions and many more are found using a number of tools such as Google Analytics, Google Search Console and Tag Manager. With a bit of a learning curve, a tech-savvy user can become familiar with the basic functions of these tools and gain a better understanding of how their website is performing. However, to truly understand how your website is performing, how users browse your website, how the user experience is, who your target audience really is and the demographics of your visitors, one needs to dig much deeper than the basic functions. Having the knowledge and experience to use the advanced features of these tools and the ability to combine the data in one place puts you on another playing field. Simply put; no digital marketing strategy should even begin without having these tools set up, ready to use in an advanced way and in the hands of an advanced power user.